"A family located in the northern part of London is looking for an remarkable and skilled tutor to assist their most junior child on his early path to growing into an British gentleman."
Looking at this advertisement, you might naturally overlook the phrase "initial stages" as mere a turn of phrase.
But, it could be the crucial aspect of this unusual employment listing, as it aims to hire a teacher for a one-year-old.
Many of applications have already been received since the unnamed family published their search for the £180k-a-year tutor, who must be "someone very special".
During the past few weeks, the post has attracted interest across the news, with many wondering why?
Forward-Thinking Method
Adam Caller, chief executive of a global tutoring firm, which is assisting the family in their quest, stated that despite first skepticism, he viewed the concept "forward-looking", and "progressive".
When he met the family, he mentioned they appreciated the unusual character of their requirement, and how young their son is.
However, they explained that they "were unwilling to delay any longer" to hire a tutor, as they had postponed until their elder sibling was five, and by that stage "cultural bias had already become established".
What precisely does the family refer to by "cultural leaning"?
It's "everything", he answered. "The way you eat, how you speak".
He stated the elder child had picked up "really subtle, body language" from the family, and had taken on their cultural habits. The family informed him they did not want history to happen again with their younger child.
The strategy: To hire a British tutor, who needs to speak with Received Pronunciation, to guide the baby from day one.
Subtle Influence
"A lot of the development at the outset here is kind of absorbed naturally," explained the CEO.
It's through this natural absorption that the family are expecting the child will acquire the UK customs they aim to cultivate.
He noted the tutor must be somebody who went to "the appropriate educational institutions – comparable categories of schools as the family plan to send their son to".
"The instructor simply needs to be the suitable individual, they'll be carrying out things they may not realize they're doing, just naturally," he added.
Money No Object
The family told the expert the chosen tutor should ideally also have understanding of or passion in horse riding, alpine skiing, creative fields and music so as to influence the child in a diverse set of interests.
More than that though, he explained the family desired the tutor to enrol the child on a variety of lessons so the child would be "equestrian training and picking up an tool by the time they are about three years old".
In the family's view, assisting their son become a "British gentleman" will lead to accomplishment and open doors.
"For all the advantages and disadvantages of that, because it's definitely a status symbol," he adds.
Yet, despite all this guidance in "UK identity", would the child adopt so-called cultural leaning from the multicultural family he lives with in any case?
"Certainly", said the CEO. "They understand this might not succeed, but they've simply adopted the perspective of, 'why not attempt it and let's go as quickly as we can', because the cost of it is not relevant," he explained.
Impractical
Several in the private teaching field who have similar reservations.
Another CEO, chief executive of Blue Education, who supplies private tutors, wrote that "the journey of adopting dual cultures, or actually, becoming oneself, is something that must be experienced personally, not manufactured."
He noted that he had emigrated from China to the UK at the period of 7 years old, and had been educated knowing and embodying two backgrounds. He went on to study at the University of Cambridge.
"The notion that a single person can function as a representation of English culture, an individual who can somehow impart the qualities of a UK sophisticate to a 12-month-old child, appears naive and impractical," he stated.
"From my perspective, employing a quintessentially English tutor from babyhood will not instantly achieve the goal they desire.
"I never had that kind of mentor, and nevertheless I have been lucky enough to enjoy numerous of the opportunities they desire for their son."
He continued: "The truth is, personal identity should not be dictated from the outside; it must be selected, and it must come from within."
Buying Britishness
Certainly, UK identity is something the CEO believes can be instructed – and marketed.
"I think the situation that the international society holds us in this respect is something that we should be cherishing|valuing|appreciating
